Meet the new yuppielove! While the old yuppielove was super lovable and cute and comfortable, it was time to mix things up a bit. Thanks to the design wizardry of Alyssa Yuhas, this mere webpage has become a visual representation of the innerworkings of my brain. It is pretty amazing to think that a year ago, Alyssa and I went for coffee to talk about web design and what she could possibly do for me. It took a whole year to get us to this point and everything that happened along the way was pretty exciting and life-changing.
The two of us both quit our day jobs and even before I knew I was going to quit – I hired her. It is so important in our industry to keep the flow of cash moving in and out of creative pockets. I think I even explained that to Alyssa once – how I was paid to write an article and then paid her to design something for me and then she would hire someone to photograph something for a project and that person would go and buy the product that I originally wrote about. It doesn’t always happen that way or in that sort of order but I think it does happen. We are a human chain of creativity and cash.
The inspiration process had to be the most fun of all. Pulling bits and pieces of what I like and love the most about design, type and imagery was a really interesting process. You can take a peek at some of the process on my LOVE board to see what kind of stuff I was drawing inspiration from.
The great thing about the new design is that it scrolls. Hallelujah! While at one point, I love the article-ness of the previous design, scrolling is a huge step in the right direction. What was I thinking? I am also very pleased about having a better format to showcase the writing I do for magazines, blogs and other publications – I just feel I can do a lot more visually. I’m no longer stuck in my little box. That is another reason why two heads are better than one. You can learn so much from other people – even though you may consider yourself some sort of expert-of-all-trades – it is highly important that you listen and learn.
Well, I hope you love the new yuppielove as much as I do. It is pretty exciting and nervewracking to share this labour of love with you all. But it is an excellent day (I was married today 2 years ago!) and I am feeling really good about it. Let me know what you think! As always, it is a work in progress in terms of updating my writing portfolio and more but this is pretty much what you get and I hope you love it.