What an incredible journey last week was. Three days at Altitude Design Summit and 24hrs at Sundance Film Festival.
Its funny, quite often I am such a details person that other times I don’t pay attention to details at all. That is how I ended up at the wrong Marriott Hotel upon my arrival to Salt Lake City. That is also how I ended up at the Market Street Grill and not the Market Street Broiler the same night for the Wednesday Hosted By Dinner. I made it there thankfully and was greeted by a table of wonderful people. It turned out that our dinner was hosted by and Erica from DailyBuzzLuxe and they welcomed everyone with gift bags of lovely products – all completely luxe of course. I’m still smitten with my Sugar Lip Treatment. Mmm! I was lucky to sit with some fabulous women at the dinner including the inspiring and strong Mara, the adorable and fun , and the wonderful designer Regan. Headed back to the hotel afterwards and waited for my roomie Kate to arrive after a super long day of travel.
I honestly did not know what to expect on the first day of Alt Summit. The quality of the sessions and keynote speakers were absolutely incredible. I was blown away by everything they said and I still have not completely absorbed it all.
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First up was Site Design Do’s & Don’ts featuring my amazing friend Alyssa Yuhas. She is a local designer, blogger, and magazine maker – so pretty much one of the most creatively awesome people I’ve ever met. I couldn’t miss her talk as I knew it would be full of meaningful advice on how to make your site look beautiful and worthy of plenty of reads. Alyssa shared the panel with three other women: Arianne Foulks, Christine Castro Hughes, Laurie Smithwick. It was the perfect moment when they started getting into all of the nitty gritty of site design and I realized I was here, at Alt Summit, and I was going to learn SO much over the next 48 hours.
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Building Relationships with Sponsors and Ad Networks was brought to you by Erin Loechner, Danielle Wiley, Meg Keene, and Sarah Stringfellow. I have always been so curious about ad networks and how to create a really effective ad program so this session run by the best in the business was super helpful in learning how to navigate the world of advertising and sponsors. “Pitch it. Pitch it good.” – Erin Loechner was pretty much by favourite slide of the presentation. Learning how to pitch to maximize your brand is so essential to getting people to trust you and what you stand for. Pitch it good.
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After a fun lunch where I sat with my roomie, the welikewelove girls and their online friends (I love those moments when people meet in real life) we focused our attention to the stage where a mind-blowing amount of talent sat. The keynote session was called The Relationship Between Traditional & New Media. Okay, get ready for this line-up: Pilar Guzman editor-in-chief of Martha Stewart Living, Deborah Needleman of the Wall Street Journal Magazine, & Maxwell Gillingham-Ryan the founder of Apartment Therapy. All moderated by Gabrielle Blair aka DesignMom – one of the most adorable and genuine people I have ever met (not to mention also one of the people who created Alt Summit). I totally agreed with their point that while so many publications are moving to a digital format to keep up with the world of tablets and smart phones, when it comes down to it all – there was a room of over 500 people who LOVE tactile items. There will always be books and hopefully there will always be magazines.
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The Keynote Session swerved perfectly to my next session From Blog to Book which I think was another favourite hour of the conference. Panelists included Amy Butler, Grace Bonney of Design*Sponge (!!!), Julia Rothman, Kate Woodrow of Chronicle Books (her taste is incredible) and Lia Ronnen – Grace Booney’s publisher. Talk about some amazing women all on one panel. I sat on the edge of my seat for the entire session and learned so much about the process of pitching a book idea all the way to touring and the promotion and marketing of the book itself.
The next panel, Kickstarting Your Next Project, was a bit more freeflow in terms of its structure as it showcased bloggers from all sorts of backgrounds and specialties. Anne Sage, Lisa Congdon, Liz Stanley, and Rena Tom were the panelists for this last session of the day. It was great to see all of their methods for getting started on their next project. Rena had the best visuals for how she tackles her dreams and projects – I totally identified with her way of thinking. Of course, Say Yes to Hoboken’s Liz was adorable and full of great ideas too. Lisa Congdon is ever inspiring – seriously, talk about dream career, right?! And Anne Sage getting all sweet and emotional at the end pretty much just summed up how everyone who does what they love feels about it all. Thank you ladies for that inspiring talk.
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Before I knew it, it was time to get pretty for the Winter Wonderland Dinner en Blanc bash. It was both stunningly beautiful, eerily old-fashioned and surreal all at the same time. To see a room full of creamy tulle skirts and sparkles was overwhelming and wonderful. My new friend Elizabeth Aubrey of The Whole Pretty sums up the experience around the dinner table perfectly. I had a really great time getting to know E.A., Kristin, Meredith, and Brooke better throughout the night in our fancy frocks. Love this photobooth by Moss & Isaac!
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When my feet couldn’t stand to STAND any longer, this cinderella headed back to my hotel in cab where the driver asked if I had gotten married that night. Only thing was missing though – the groom. Obviously, he had a long day too.
All I can say is – going into Alt Summit with no expectations except to learn lots – I came out of the first day feeling SO inspired and excited. Tomorrow I will share my thoughts on day two of the conference. x